Our Accessibility Standard

We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA. These internationally recognised guidelines are developed by the World Wide Web Consortium (W3C) and represent our benchmark for delivering a website that is perceivable, operable, understandable, and robust for all visitors.

We acknowledge that accessibility is an ongoing commitment, not a one-time achievement, and we are working toward this standard across all pages of our site.

What We're Working Toward

We are working to build and maintain the following accessibility practices across our website:

• Alt text on images: descriptive alternative text on product images, to support screen reader users
• Keyboard navigation: the ability to navigate the site using a keyboard alone, without requiring a mouse
• Sufficient colour contrast: adequate contrast between text and background to support users with low vision or colour vision differences
• Resizable text: support for resizing text via standard browser settings without loss of content or functionality
• Clear form labels: clearly associated labels on forms, including search and contact fields
• Screen reader compatibility: semantic HTML structure to support common screen readers

These reflect our goals and ongoing efforts, rather than a guarantee that every page currently meets each of these points in full.

Our Ongoing Commitment

We recognise that accessibility is a continuous journey. As we add new products and pages, we are committed to working toward the same accessibility standards across new content and features.

We intend to review our website periodically to identify and address potential barriers, and to incorporate accessibility best practices into future updates.

Known Limitations

There may be areas of our website that do not yet fully meet WCAG 2.1 Level AA. If you encounter a barrier that prevents you from accessing any part of our site — such as viewing product details or completing a purchase — we encourage you to contact us directly so we can look into it and prioritise a fix.

Feedback and Contact

Your feedback is genuinely important to us. If you experience any difficulty accessing our website, or if you have a suggestion for how we can improve accessibility, please don't hesitate to get in touch. We aim to respond to accessibility-related enquiries within 48 hours.

When contacting us about an accessibility issue, please describe the page or feature you were trying to use and the nature of the difficulty you encountered. This helps us respond as effectively as possible.

Formal Complaints

If you are not satisfied with our response to your accessibility concern, you may wish to contact the Equality and Human Rights Commission (EHRC), which enforces accessibility regulations in Great Britain, or seek further guidance from the relevant regulatory body in your region.